So, what exactly is Personal Branding?
Personal Branding is all about embedding “you” into every part of your business.
It’s about having the guts to own who you are; to amplify and express it in a way that no one else can or won’t.
It’s Better Than Being the Best.
It’s a losing game to try to win by being the best at something everyone else is also trying to be the best at.
Instead of playing a game you’ll never win, change the game! The day you find out that in order to be successful you don’t have to change who you are, but rather become more of who you are, will change everything. Being authentically “you” is extremely empowering. When your customers, visitors, readers, viewers, users…. see that you are comfortable with yourself, they will be too. But how does this work exactly?
You see, here is the trick.
Adoring fans will gladly spread the word about what you do because they love it. Remember, the world is not changed by people who ‘sort of’ care.
“In your ‘Personality Brand,’ you must have courage to
identify, own, and express who you truly are.”
— Sally Hogshead, howtofascinate.com
Using your vibe to attract your tribe.
One of the questions I get asked the most is “How can I stand out from the crowd?” And it’s a valid question that deserves a serious answer.